22.Nov.2011
Tory Burch Adds a Touch of Spring to the Windy City
Just off the heels of her new Chicago boutique opening on Oak Street, Tory Burch hosted her Spring 2012 Runway Show event in conjunction with American Express at The Field Museum of Natural History in Chicago last week. It was the first time Tory showed her runway collection outside of Manhattan. Tory is definitely someone I admire for the virtual empire she has created in just seven short years. It’s truly a testament to her clear brand vision and perseverance.
The first thing that struck me when I walked into the event was the myriad of blue and white Chinese bud vases with the most brilliant pink peonies that were absolutely everywhere! They were just gorgeous and added a splash of elegance and personality to the room. The second thing that bowled me over was Tory Burch’s Spring 2012 collection. I had seen images on Style.com and even featured one of her dresses in my NYFW Round-Up, but to see her use of materials, color, pattern and texture upclose was just inspiring. Her inspiration was Deauville in the 1920s and she really captured the mood in her designs, but in a very modern way. I’ve always picked up a few pieces here and there each season out in the Hamptons or online but I have a feeling I’ll be picking up more than a piece or two come Spring!
And I loved that she and Hal Rubenstein of InStyle Magazine had a Q&A after the show to give the ladies and gentlemen (celebrity chef and restaurant owner, Art Smith, & his partner were seated across the isle from me!) of Chicago a little insight into Tory and her world. It’s one that’s looking rather fabulous for Spring, I must say!
It looks amazing. Hope it hits the stores soon. I love that Tory picked Chicago to show her collection.
Love all of the mustard yellows and bright corals for spring. Can’t wait to shop!